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Startup Navigator

Guiding Your Entrepreneurial Journey

Author(s):
Publisher:

Red Globe Press

Pages: 300
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AVAILABLE FORMATS

Paperback - 9781352010107

27 August 2020

$47.99

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Ebook - 9781352010114

27 August 2020

$38.99

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This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential...

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This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

 

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Unique `Startup Navigator' methodology and pull-out chart provides a step-by-step yet iterative process on how to start a business
Many fresh and interesting tools and techniques to help readers grow their venture in a systematic way 
Cases and practitioner insight quotes in every chapter, deliberately chosen to be relatable and inspirational instead of daunting blockbuster examples 
Strong emphasis on data-driven decision making, supported by a Startup Cockpit learning feature that helps readers make effective business judgements based on empirical facts 
Balance of theory, practice and exposition makes the book equally suitable both as a classroom text and a practitioner handbook 
Up-to-date coverage of entrepreneurship, offering integration of current industry trends, tools, tricks and techniques 
Companion website with bespoke student and lecturer support, such as PowerPoint slides, an instructor's manual, downloadable Navigator chart and sample pitch deck, plus additional exercises

1: Profiling
1 motivation
case insight: Aerogia
2 Problem
3 Customer
4 Jobs to be done
5 Solution
Startup cockpit: profiling summary
Case insight:  Piavita
2: Prototyping
6 Product/service
7 Value proposition
8 Go to market
9 Competition
10 Unique selling proposition
Startup cockpit: unit economics
Startup cockpit: prototyping summary
Case insight: Travis
3: sourcing
11 team roles and competencies
12 Network and partner
13 Co-creation
14 requirements
15 Intellectual property
16 Risk compass
17 Call to action
Startup cockpit: transformation map and OKR
Startup cockpit: sourcing summary
Case insight: ava
4: Scaling
18 performance
Startup cockpit: profitable growth
Case insight: Pixability
19 Investment
20 Deal and exit
Startup cockpit: scaling summary
Case insight: a day in the life of a venture capitalist
Appendix: the pitch – Art or science?
Appendix: sample pitch deck. 

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Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field journals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students,...

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Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field journals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel’s PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.

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