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Technology Entrepreneurship (2nd Edition)

Bringing Innovation to the Marketplace

Author(s):
Publisher:

Red Globe Press

Pages: 402
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AVAILABLE FORMATS

Paperback - 9781352011173

27 November 2020

$69.99

Not yet published

Ebook - 9781352011180

25 December 2020

$54.99

Not yet published


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This critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially...

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This critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

 

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.

 

Features :

·         A global approach to technology entrepreneurship, supported by real-life,  international examples and case studies from a range of high-tech sectors

·         Strong balance between theory and practice

·         Chapter devoted to International Entrepreneurship

·         Dedicated attention to team building and company culture in start ups

·         Emphasis on marketing strategy, market validation and market research

·         Developed pedagogy and self-learning tool kit, including Chapter Objectives and Themes, Case Studies, Key points (summary), Review Questions, Chapter References, Chapter Resources, Further Suggested Readings and Sources

·         Dedicated companion website with student and lecturer resources including PPT slides, guideline answers to case studies in the book and tailored discussion points for seminars, a testbank and author videos.

 

New to this edition :

 

·         Restructured outline so that it follows module requirements even more closely

·         Reviewed and updated examples and case studies

·         A brand new chapter on partnerships

·         More detailed discussion of management/leadership and team roles, team building and management

·         Expanded coverage of international entrepreneurship and advice on how tech ventures can navigate and find reach in a global market

·         Chapter on Intellectual Property expanded to encompass routes to commercialisation

·         More coverage of IT/software sectors, co-creation, pitching, future trends of digital business/ entrepreneurship and the Internet of Things, funding sources and venture capital

·         Enhanced page design to maximise the pedagogical features and interactivity of the text.

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Unique coverage of Business Modelling and Business Planning
International case studies from diverse high-tech sectors
Chapter devoted to International Entrepreneurship
Emphasis on marketing strategy, market validation and market research
Developed pedagogy and self-learning tool kit, including Chapter Objectives and Themes, Case Studies, Key points (summary), Review Questions, Chapter References, Chapter Resources, Further Suggested Readings and Sources

PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. - 4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures.
The book's companion website features resources to support student learning:
  • Multiple choice questions and answers
All of these resources can be found here: https://www.macmillanihe.com/companion/Evers-Technology-Entrepreneurship/ , or click 'View companion site' above.

Lecturer resources include:
  • Case study answers
  • PowerPoint slides
  • Testbank multiple choice questions
  • Testbank longer questions
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Dr. Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. Her research and teaching interests include international entrepreneurship, international marketing strategies of SMEs and the commercialization of innovation in new firms. She has published in international journals such as Journal of International Marketing, International Marketing Review, Entrepreneurship and Regional Development, Journal of International Entrepreneurship, the International Journal of Entrepreneurship and Innovation Management, the Journal of Innovative Marketing and the Journal of Small Business & Enterprise Development.

Dr. James Cunningham is Professor at Newcastle...

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Dr. Natasha Evers is Associate Professor in Business Strategy at Trinity Business School, Trinity College Dublin. Her research and teaching interests include international entrepreneurship, international marketing strategies of SMEs and the commercialization of innovation in new firms. She has published in international journals such as Journal of International Marketing, International Marketing Review, Entrepreneurship and Regional Development, Journal of International Entrepreneurship, the International Journal of Entrepreneurship and Innovation Management, the Journal of Innovative Marketing and the Journal of Small Business & Enterprise Development.

Dr. James Cunningham is Professor at Newcastle Business School and was previously Director of the Whitaker Institute at NUI Galway. His research and teaching intersects the fields of strategic management, innovation and entrepreneurship. His core research interests focus on principal investigators, university research commercialisation, technology transfer offices strategy process, entrepreneurial universities, technology entrepreneurs new venture formation and academic entrepreneurship. His published in journals such as Long Range Planning, Journal of Technology Transfer, Business Strategy Review and he is an Editorial Board member of the Journal of Technology Transfer. Awards for this research include five best paper awards as well as national and international awards for case writing.

Dr. Thomas Hoholm is Head of the Department of Strategy and Entrepreneurship at the BI Norwegian Business School in Oslo, Norway. He is teaching entrepreneurship and innovation management, particularly focusing on entrepreneurial management, entrepreneurial growth, and the management of innovation in firms and industrial networks. He has been a visiting researcher at Lancaster University Management School and at UC Berkeley dept of Sociology. He has published in journals such as Human Relations, Management Learning, European Journal of Innovation Management, and Industrial Marketing Management. His book "The Contrary Forces of Innovation: An Ethnography of Innovation in the Food Industry" was published by Palgrave Macmillan in 2011.

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