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Technology Strategy

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Publisher:

Red Globe Press

Pages: 343
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Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137605344

15 November 2018

$55.99

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Ebook - 9781137605351

15 November 2018

$44.99

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This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation...

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This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.

This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.

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  • Bridges the gap between general strategy texts and specialist technology and innovation literature to enable students to understand how to formulate and implement strategy within the new digital landscape.

  • Takes a highly modern and topical approach, with strong coverage of cutting edge industry developments such as big data and AI.

  • Critical and comprehensive, looking at both new and established theories and models for managing technological change, with strong explanations and helpful examples of how these can be applied in the business context.

  • Includes a wealth of global, up-to-date case studies and examples from a wide range of organisations and sectors which will help students to understand how technology strategy is being implemented in organisations around the world.

  • Supported by a suite of pedagogical features including learning objectives, case study questions, self-study questions and further reading in each chapter, and a glossary of terms at the end of the book.

  • Comprehensive website with practitioner videos, a MCQ bank, additional case studies, chapter summaries, PowerPoint slides and useful web links .

1. Introduction
2. Technology Change and the Relevance of Strategy in the 21st Century
3. The Strategy Process in Chaotic and Complex Environments
4. Data, Information, Knowledge and Innovation: The New Source of Competitive Advantage.- 5. Strategic Choices in Converging Industries Driven by New Technologies.- 6. The Rise of the Platform Ecosystem Company
7. Dynamic Resources and Capabilities—the Innovation Advantage of a Two-Sided Business Model over a One-Sided Firm
8. Business Model Innovation
9. Open Innovation—Reinventing the Way We Innovate
10. Dealing with Uncertain Business Environments: Strategic Foresight and Scenario Analysis
11. Entrepreneurial Architecture and High Innovation Environments
12. Born Global Firms: The Changing Nature of International Business
13. Where Next for Strategy?
14. Conclusion 

Students using Walton & Pyper, Technology Strategy will have access to the following resources:


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Nigel Walton is Lecturer in Business Strategy at the University of  Coventry, UK and Associate Lecturer at the Open University Business School, UK. Prior to this, he was Senior Lecturer for Innovation and Entrepreneurship at the University of Worcester, UK, where he worked for eighteen years. Prior to entering academia, Nigel had been a management consultant for over ten years. Nigel recently completed his PhD on Business Model Innovation and the Internet as an Ecosystem—the research and literature review he has conducted for this has directly benefited Technology Strategy. 


Neil Pyper is Senior Lecturer and Associate Head of School - Enterprise and Commercial in the School of Strategy and Leadership...

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Nigel Walton is Lecturer in Business Strategy at the University of  Coventry, UK and Associate Lecturer at the Open University Business School, UK. Prior to this, he was Senior Lecturer for Innovation and Entrepreneurship at the University of Worcester, UK, where he worked for eighteen years. Prior to entering academia, Nigel had been a management consultant for over ten years. Nigel recently completed his PhD on Business Model Innovation and the Internet as an Ecosystem—the research and literature review he has conducted for this has directly benefited Technology Strategy. 


Neil Pyper is Senior Lecturer and Associate Head of School - Enterprise and Commercial in the School of Strategy and Leadership at Coventry University. He is a specialist in international business strategy, and is especially interested in emerging markets. He has a strong interest in business school pedagogy and is a Senior Fellow of the Higher Education Academy.

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