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The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in...
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book’s application to business. Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.
Rich and varied pedagogy designed to support student comprehension, retention and engagement
Thought-provoking features and analytical commentary encourage employability-enhancing critical thinking skills
A wealth of international examples; from Australia and South Korea to Iran and Mozambique
Strong application to business with examples such as Google, Alibaba, Fyffes, Danone, HSBC and more
'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people
Innovative digital resources with an interactive ebook option and free-to-access additional teaching and learning materials
Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
All new case study type specifically exploring the changing business environment
Increased emphasis on SMEs and born-global organizations
Introduction PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT 1. The business enterprise in focus2. Globalization and the business environment PART 2: FRAMING THE BUSINESS ENVIRONMENT 3. Culture and societies 4. The global economic environment 5. The political environment: State and business actors 6. The legal environment PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES 7. International trade and globalization 8. Global finance 9. Technology and innovation PART 4: CONFRONTING GLOBAL CHALLENGES 10. Ecology and climate change 11. Ethics and social responsibility 12. Challenges and responsibilities: Towards a new perspective.
The book's companion website features an array of resources to support student learning:
Flashcards of useful key terms in the book
'Global Business in Action' videos: first-hand accounts of what it takes to make it in the world of business today
Multiple choice questions to self-test on key concepts from the book
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.
