XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
Discount code already used. It can only be used once.
* Applied promocode: ×

Important information on your ebook order

The Global Manager

Contemporary Issues and Corporate Responses

Author(s):
Publisher:

Red Globe Press

Pages: 379
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781137310545

18 October 2013

$64.99

Free Shipping

In stock

Ebook - 9781137310552

01 October 2013

$51.99

In stock

All prices are shown excluding Tax

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary...

Show More

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

Show Less

Focuses on the managerial response to global business issues
Includes coverage of emerging markets including China
Written by a leading international expert
Ideal for students and practitioners

PART I: MULTINATIONALS IN THE GLOBAL ARENA
1. Globalization Presents New Players and Issues
2. Building Sound Relationships with Global Players
PART II: CONTEMPORARY ISSUES
3. Growing Resistance to Globalization
4. Economic Development: Reducing World Poverty
5. Replenishing and Upgrading Human Resources
6. Religious Conflict: Tensions with Islam
7. Nation Brand: Cases of U.S. and China
8. Corporate Responsibility for Human Rights
9. Sustainability: The Physical World Under Pressure
10. Climate Change
11. Technology and Protection of Intellectual Property Rights
PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES
12. Communicating with Diplomacy
13. Global Marketing Communication
14. Government Affairs, Lobbying and Negotiations
PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES
15. Achieving Global Corporate Citizenship
16. Integrating Public Interest Values in Corporate Governance
Conclusion.

Add a review

OTTO LERBINGER is Professor Emeritus at Boston University, USA

Show More

OTTO LERBINGER is Professor Emeritus at Boston University, USA

Show Less

New Publications 

Best Sellers