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The Management and Practice of Public Relations

Author(s):
Publisher:

Red Globe Press

Pages: 327
Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780333609767

30 August 1995

$65.99

Not yet published

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a...

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

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Introduction
What Public Relations Can Do
Choosing and Using Public Relations
Public Relations and Marketing Research and Public Relations
Corporate and Financial Relations
Government Relations
Employee and Community Relations
The Third Sector Customer and Consumer Relations
Media Relations Organising and Training for Excellence
Paying for Public Relations
Public Relations in Crisis
Evaluation Conclusion: The Final Portfolio Appendices.
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