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The New World of Economics (6th Edition)

A Remake of a Classic for New Generations of Economics Students

Author(s):
Publisher:

Springer

Pages: 559
Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9783642273636

17 May 2012

$99.99

In stock

Ebook - 9783642273643

16 May 2012

$79.99

In stock

All prices are shown excluding Tax

The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the...

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The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time.  In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics. 

This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making.  This edition continues the book’s tradition of taking contrarian stances on important economic issues.  Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.

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When published in its first edition in the 1970s, The New World of Economics was adopted practically everywhere

Professors have adopted TNW because they did not have to force students to read it -they want to read it

The book addresses economic issues in a style more appropriate for the college market, at a slightly higher level of sophistication, and with graphs (which professors will like)

Part I - The New World of Economic Thinking: Economic Thinking
Anything Worth Doing Is Not Necessarily Worth Doing Well
Maslow’s Hierarchy of Needs—And Economist’s Demand
Part II -The New World of Market Economics: Price and the “Law of Unintended Consequences”
Pricing Lemons, Views, and University Housing
Markets and More Markets
Part III - The New World of Personal Economics:  Marriage, Family, and Divorce
Sexual Behavior
Exploitation of Affection
Dying: The Most Economical Way to Go!
Cheating and Lying
Fat Economics
Part IV - The New World of Pricing Strategies: Why Sales
Why Popcorn Costs So Much at the Movies
Why So Many Coupons
Why Some Goods Are Free
The Question of Queues
Part V - The New World of College and University Education: The University Economy
The Economics of Learning
Does the NCAA Exploit College Athletes?
Why Professors Have Tenure and Business People Don’t
Part VI - The New World of Contrarian Economics: Public Choice Economics
In Defense of Monopoly: Behavioral Economics
Behavioral Economics
Problems with Behavioral Economics
Why Men Earn More on Average than Women—And Always Will.

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Richard McKenzie is the Walter B. Gerken Professor of Economics and Management at the Merage School of Business, University of California, Irvine. He has written over thirty academic and general-audience books. He is also co-author with Dwight Lee of a widely used textbook, Microeconomics for MBAs: The Economic Way of Thinking for Managers. His book with Gordon Tullock, The New World of Economics, has been used over the years in most of the country’s leading colleges and universities and has been translated into several languages. Professor McKenzie’s most recent general-audience book is HEAVY! - The Surprising Reasons America Is the Land of the Free — And the Home of the Fat.

Gordon Tullock is a University...

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Richard McKenzie is the Walter B. Gerken Professor of Economics and Management at the Merage School of Business, University of California, Irvine. He has written over thirty academic and general-audience books. He is also co-author with Dwight Lee of a widely used textbook, Microeconomics for MBAs: The Economic Way of Thinking for Managers. His book with Gordon Tullock, The New World of Economics, has been used over the years in most of the country’s leading colleges and universities and has been translated into several languages. Professor McKenzie’s most recent general-audience book is HEAVY! - The Surprising Reasons America Is the Land of the Free — And the Home of the Fat.

Gordon Tullock is a University Professor (Emeritus) of Law and Economics and Distinguished Research Fellow at the James M. Buchanan Center for Political Economy, George Mason University. He is one of the founders of public choice economics and has done pioneering work in the political economy of rent seeking, as well as any number of economic subdisciplines that emerged during his long academic career.  His book The Calculus of Consent, which he coauthored with James Buchanan, is a widely acknowledged classic in economics, first published a half-century ago.

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