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Macmillan Higher Education

Theatre Management

Arts Leadership for the 21st Century

Author(s):
Publisher:

Palgrave

Pages: 264
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Sample chapter

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AVAILABLE FORMATS

Paperback - 9781352001747

22 December 2017

$40.00

In stock

Ebook - 9781352001754

18 February 2018

$29.99

In stock


An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics...

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An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths.

Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on Theatre Management, Arts Management, Creative Industries and Theatre and Performance Studies degree courses.

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  • Follows the entire process of setting up and running a theatre from the ground up
  • Effectively applies real life to situations so that students can actively engage with the challenges and issues faced by theatre managers in the industry today
  • Contains a range of tools such as chapter objectives, discussion questions and exercises that encourage the student to explore ideas and think about their own career options
  • Features the recurring case study of real graduate, Patrick, who is entering the workplace - making the book immediate and relatable to students
  • Responds to a need for more career-minded texts within Theatre and Performance Studies, outlining key practical skills and career opportunities

1. What is Theatre Management?
2. The Strategic Framework of Theatre
3. Theatre Management Today
4. Business Environments
5. Theatre Organization
6. Jobs in Theatre
7. Financial Management
8. Management and the Audience
9. Marketing a Theatre
10. Creating Promotional Materials
11. Fundraising
12. Leadership
13. Boards, Governance, Executive Staff, and Volunteers
14. Theatre Advocacy and Community Engagement
15. Theatre Education.

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Anthony Rhine is Professor of Theatre Management at Florida State University, USA. He worked for two decades as a theatre executive, running multi-million dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions.

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Anthony Rhine is Professor of Theatre Management at Florida State University, USA. He worked for two decades as a theatre executive, running multi-million dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions.

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