XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
* Applied promocode: ×

Important information on your ebook order

Understanding Business in the Global Economy

A Multi-Level Relationship Approach

Author(s):
Publisher:

Red Globe Press

Pages: 424
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230241572

15 November 2016

$76.99

Free Shipping

In stock

Ebook - 9781137603807

16 September 2017

$76.99

In stock

All prices are shown excluding Tax

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of...

Show More

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Show Less

  • Focuses on operational issues rather than quantitative issues, which will particularly appeal to non-numerate students
  • Provides a balance between macro and micro issues of international business
  • Takes a contemporary relationship management approach, which is an increasingly important aspect of managing international business
  • Case studies and exercises reinforce the practical nature of the text and are written in co-operation with specialists in each area
  • Emphasises the changing and dynamic nature of managing internationally


Introduction
PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS
Chapter 1: Why Nations Trade
Chapter 2: The Development of International Trade
PART II: RELATIONSHIPS AT THE NATIONAL LEVEL
Chapter 3: Bilateral and Multilateral Relations
Chapter 4: International Trade Law
Chapter 5: International Banking & Finance
PART III: RELATIONSHIPS AT THE CORPORATE LEVEL
Chapter 6: The Internationalisation of Business
Chapter 7: Business-to-Business Relationships
Chapter 8: Corporate Communications
PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL
Chapter 9: Personal Communications
Chapter 10: Managing People in the International Environment
Conclusion: The Future of Business Relationships?.

Add a review

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Show More

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Show Less

New Publications 

Best Sellers