XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education
Springer Nature Group announces the sale of Red Globe Press to Bloomsbury Publishing Plc Read more

AVAILABLE FORMATS

Paperback - 9781352010800

27 November 2020

€52.74

Free Shipping

In stock

Ebook - 9781352010817

27 November 2020

€40.18

In stock

All prices are shown including VAT

This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions...

Show More

This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy. It shows how to apply the principles of behavioral economics to improve your life and work – and to make the world a better place to boot. No advanced mathematics is required.

This is an ideal textbook for students coming to behavioral economics from various fields. It can be used on its own in introductory courses, or in combination with other texts at advanced undergraduate and postgraduate levels. It is equally suitable for general readers who have been captivated by popular-science books on behavioral economics and want to know more about this intriguing subject.


Show Less

  • Updated edition of a trusted and established book.
  • Offers a reader-friendly, clear, concise and self-contained introduction to the field.
  • Brings out the conceptual foundations of the field with its intuitive, progressively more difficult organisation.
  • Presupposes no advanced mathematical skills.
  • Contains many examples, exercises, and problems drawn from the fields of business, marketing, medicine, philosophy, public health, public policy political science, and more.
  • Shows how an understanding of behavioral economics can inform science, business, medicine, and daily life.
    • An updated chapter on behavioral policy and the nudge agenda.
    • Several new sections, for example on the economics of happiness.
    • Updated examples and exercises, with an expanded answer key
    • Refreshed ancillary resources make for a plug and play experience for instructors teaching behavioral economics for the first time.


    1 Introduction
    PART I CHOICE UNDER CERTAINTY 
    2 Rational Choice Under Certainty 
    3 Decision-making Under Certainty 
    PART II JUDGMENT UNDER RISK AND UNCERTAINTY
    4 Probability Judgment
    5 Judgment Under Risk and Uncertainty 
    PART III CHOICE UNDER RISK AND UNCERTAINTY 
    6 Rational Choice Under Risk and Uncertainty 
    7 Decision-Making under Risk and Uncertainty 
    PART IV INTERTEMPORAL CHOICE
    8 The Discounted Utility Model
    9 Intertemporal Choice
    PART V STRATEGIC INTERACTION
    10 Analytical Game Theory
    11 Behavioral Game Theory
    PART VI CONCLUDING REMARKS
    12 Behavioral Policy
    13 General Discussion.

    “This is an exceptionally clear guide to the alternative ways economists can approach decision-making and choice. It presents a thorough introduction to both standard and behavioural theories of decision-making, equipping readers to understand the issues raised by ‘nudge' policies as opposed to their more conventional alternatives.” (Diane Coyle, University of Cambridge, UK)“Erik Angner has written a wonderful introductory overview of behavioral economics. This book has a unique balance between accessibility and precision, which enhances a good understanding of the key concepts in behavioral economics. It has a concise style with many examples and exercises, and thereby is a great book for teachers and students.” (Kirsten Rohde, Erasmus University Rotterdam, The Netherlands) “This text combines a succinct yet rigorous outline of standard choice theory with a lively and engaging discussion of many key findings and concepts of behavioral economics. I especially welcome its discussion of how these insights may be used (and abused) in government and business alike.” (Stephen L. Cheung, University of Sydney, Australia)
    Add a review

    Erik Angner is Professor of Practical Philosophy at Stockholm University, where he directs the Philosophy, Politics, and Economics (PPE) Program. As a result of serious mission creep, he holds two PhDs – one in Economics and one in History and Philosophy of Science – both from the University of Pittsburgh. He is the author of one monograph and multiple journal articles and book chapters on behavioral and experimental economics, the economics of happiness, and the history, philosophy, and methodology of contemporary economics. He lives in Stockholm with his wife and their three children. 


    Show More

    Erik Angner is Professor of Practical Philosophy at Stockholm University, where he directs the Philosophy, Politics, and Economics (PPE) Program. As a result of serious mission creep, he holds two PhDs – one in Economics and one in History and Philosophy of Science – both from the University of Pittsburgh. He is the author of one monograph and multiple journal articles and book chapters on behavioral and experimental economics, the economics of happiness, and the history, philosophy, and methodology of contemporary economics. He lives in Stockholm with his wife and their three children. 


    Show Less

    New Publications 

    Best Sellers