XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
Discount code already used. It can only be used once.
* Applied promocode: ×

Please be advised Covid-19 shipping restrictions may apply. Please review prior to ordering and if you are affected select the ebook version instead.

Important information on your ebook order

  • Your ebook will be fulfilled by Vitalsource.
  • Once your purchase has been confirmed you will be able to access your ebook from your ‘My Ebooks’ section on your MIHE account area.
  • E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it.
  • To learn more about our e-book service, please refer to our FAQs

Important information on your access card order

  • Your Access card code will be despatched to you via post.
  • You will receive a physical card with a unique code and instructions on how to get student access to your course materials.

Important Notice

Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.

Important Notice

This product should only be purchased by International students at University of Illinois.

COVID-19: Support for professors and students affected by Coronavirus. Learn more

An Introduction to Franchising

Author(s):
Publisher:

Red Globe Press

Pages: 288
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230361645

22 January 2013

$52.99

Free Shipping

In stock

Ebook - 9781137296108

16 September 2017

$42.99

In stock

All prices are shown excluding Tax

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the...

Show More

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.

With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.

An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Show Less

Very practical focus outlining the subject without using jargon
International case studies used throughout
Written from a business rather than legal perspective

The Origins and History of Franchising
Defining Franchising
The Pros and Cons of Franchising
The Affiliation between Franchisor and Franchisee
The Role of Ethics in Franchising
Cultivating a Franchised Business
The Steps to Buying a Franchise
Legal and Financial
Developing the Future of Franchising
The International Arena
Exit Strategies
The Future of Franchising.

Add a review

ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

Show More

ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

Show Less

New Publications 

Best Sellers