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Business Research (5th Edition)

A Practical Guide for Students

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Red Globe Press

Pages: 340
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Paperback - 9781352011814

26 March 2021

$65.99

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Ebook - 9781352011821

26 March 2021

$52.99

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A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting...

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A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.

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Popular, well established title with large selfstudy market as well as adoption appeal

 Succinct, to the point, and beautifully presented

 Practical and clear, but nonetheless underpinned by academic rigour

 Suits a wide variety of student profiles, including nonnative speakers

 Balance between quantitative and qualitative techniques

 More on ethics and integrated qualitative data methods in this edition

1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Research Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Methods
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing your Dissertation or Thesis
14. Publishing your Research
15. Troubleshooting.
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Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Emeritus Professor, University of Windsor, Canada and University of the West of England, and previously Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main...

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Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Emeritus Professor, University of Windsor, Canada and University of the West of England, and previously Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.



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