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Corporate Entrepreneurship and Innovation (4th Edition)

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Publisher:

Red Globe Press

Pages: 566
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Flyer

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Recommend to library

AVAILABLE FORMATS

Paperback - 9781352008791

08 April 2020

$73.99

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Not yet published

Ebook - 9781352008807

08 April 2020

$59.99

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Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this...

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Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.

It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture.

This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

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  • 70 detailed international case studies, each accompanied by follow-up discussion questions
  • Relevant to small, medium and large organisations in all parts of the world
  • Boxed quotes from leading corporate entrepreneurs throughout the text
  • Helpful pedagogical features, including bulleted chapter summaries, group discussion topics and activities at the end of each chapter
  • A comprehensive companion website featuring PowerPoint Slides, an instructor's manual videos, the Corporate Entrepreneurship Audit and further information relating to case studies

  • Fully revised and updated content throughout with new four-part structure
  • Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe
  • A greater focus on innovation, including a new chapter on this topic at the start of the book
  • New chapters on `Developing a Business Model', `Managing Change' and `Managing Risk'
  • New on-page glossary with key terms highlighted in the text and defined in the margins
  • New Activities and Group Discussion topics at the end of each chapter
1. Introduction: Winds of Change
PART I: ENTREPRENEURSHIP AND INNOVATION
2. Corporate entrepreneurship
3. Innovation
PART II: BUILDING ENTREPRENEURIAL ARCHITECTURE
4. Culture in the entrepreneurial organization
5. Structures in the entrepreneurial architecture
6. Leading the entrepreneurial organization
7. Managing the entrepreneurial organization
8. Managing Risk
PART III: ENCOURAGING THE ENTREPRENEURIAL MIND-SET
9. Encouraging creativity and innovation
10. Generating business ideas
11. Encouraging concept development
12. Developing a business model
PART IV: CORPORATE VENTURING
13. Venture teams and intrapreneurs
14. Product/market development
15. Shareholder value and in the multi-product/market firms
16. Summary: The Corporate Entrepreneurship Audit.
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Paul Burns is Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship...

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Paul Burns is Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

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