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Economic Principles

A Business Perspective

Author(s):
Publisher:

Worth

Pages: 816
Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781319243593

15 March 2019

£55.99

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Ebook - 9781319248420

01 July 2019

£43.99

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Pack - 9781949374353

18 April 2019

£60.99

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Access Card - 9781319252625

26 April 2019

£50.99

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Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong...

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Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.

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Succinct, highlighted  business and policy "briefs" seamlessly integrate real-world data and news stories within discussions of economic concepts
Business Takeaways provide solid applications and examples of the ways that managers routinely put economic analysis to use, helping students to understand the impact of key economic indicators on the business environment
Four full chapters devoted to trade and the global economy. With these chapters, along with the well-integrated examples from around the world, the authors make clear the importance of understanding the opportunities and challenges of the global economy. 




Chapter 1 The Basics of Economics.- Chapter 2 Why We Trade.- Production, Trade, and the Global Economy.- Chapter 3 Supply and Demand
Chapter 4 Elasticity.- Chapter 5 Consumer Choice.- Chapter 6 Economic Efficiency and the Power of Competitive Markets.- Chapter 7 Taxes: An Economic Analysis.- Chapter 8 The Environment, Externalities, and Property Rights.- Chapter 9 Organizing a Business.- Chapter 10 Stocks and Bonds.- Chapter 10A Appendix: Present Value and the Time Value of Money.- Chapter 11 The Cost of Doing Business
Chapter 12 Perfect Competition.- Chapter 13 Monopoly and Antitrust Laws
Chapter 14 Monopolistic Competition and Price Discrimination.- Chapter 15 Oligopoly.- Chapter 16 Behavioral Economics and Strategy.- Chapter 17 Labor and Other Resource Markets.- Chapter 18 The Distribution of Income.- Chapter 19 Information, Insurance, and Health Care.- Chapter 20 GDP and the Price Level.- Chapter 21 Unemployment and the Business Cycle.- Chapter 22 Long Run Economic Growth.- Chapter 23 Saving and Investment: A Macroeconomic Perspective.- Chapter 24 The Monetary System.- Chapter 25 Money and the Price Level in the Long Run.- Chapter 26 Aggregate Supply and Aggregate Demand.- Chapter 27 Monetary Policy.- Chapter 28 Fiscal Policy.- Chapter 29 The Aggregate Expenditure Model.- Chapter 30 The Role of Expectations in Macroeconomics.- Chapter 31 International Trade.- Chapter 32 Foreign Exchange Markets.- Chapter 33 International Finance
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Stephen Rubb is a professor at the John F. Welch College of Business, Sacred Heart University.

Scott Sumner is a professor at Mercatus Center at George Mason University; Professor Emeritus, Bentley University

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Stephen Rubb is a professor at the John F. Welch College of Business, Sacred Heart University.

Scott Sumner is a professor at Mercatus Center at George Mason University; Professor Emeritus, Bentley University

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