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Economics for Business (4th Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 520
Downloads:

Flyer

Further Actions:

Recommend to library

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Paperback - 9781352008210

24 February 2020

€61.18

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Ebook - 9781352008227

24 February 2020

€49.99

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Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application,...

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Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.

The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses.

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  • Clear and engaging coverage of all the economic concepts and principles that business students need to know
  • International case studies and examples, such as the subsidisation of electric cars in Norway and India's demonetisation of bank notes
  • `Everyday Economics' photo montages challenge students to identify economic concepts in the context of everyday objects and activities
  • `Think Point' questions encourage students to reflect on and think critically about key points
  • 'One Thing You Should Read' boxes highlight one illuminating article, interview, novel extract or video clip per chapter
  • 'Reflecting on Economics' boxes explore deeper aspects of economic thinking and showcase well-known economists' contributions


  • Up-to-date coverage of important topics
  • A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9
  • A wealth of new case studies and examples, for example, on US trade policy, the challenges involved in the UK leaving the EU, and the money supply in India

1. Economics and business
2. The market
3. The firm
4. Firms' costs and revenues
5. Market concentration and power
6. Business and government
7. Factor markets
8. The macroeconomy, macroeconomic policy and business
9. Unemployment: causes and cures
10. Inflation: causes and cures
11. Economic growth and business cycles
12. Stabilizing the economy
13. International trade
14. The balance of payments and exchange rates
15. Globalization.


The book's companion website, accessible at www.macmillanihe.com/mulhearn4e contains the following free-to-access resources to aid student learning and revision:
  • Animated graphs from the book
  • Interactive self-test quizzes on key topics
  • Economics at work videos in which business people discuss how economics has been useful in their work
  • Bonus case studies from around the world
  • Suggested answers to the 'one thing you should read' questions in the book
  • Flashcards on key terminology


Economics for Business is the best such text on the market. It’s a particularly valuable resource for non-specialist students of economics. – Graham Brownlow, Queen’s University Belfast, UK
Magnificent job from Mulhearn and Vane on this textbook which truly stands out from the crowd. It is an excellent example of how contemporary real-world economics can be traced back to the fundamental principles of economics. Easy to read, comprehensive and packed with questions that provoke critical thinking, this is a must have textbook. – Panos Fouskas, University of Birmingham, UK
With a clear and engaging style and steady stream of examples and case studies, this book does an excellent job of connecting the central concepts in economics to day-to-day business operations. I highly recommend it to students and professionals who are seeking new approaches in addition to ‘classical’ thinking and explanation. – Joost van Hilst, Avans University of Applied Sciences, The Netherlands
Economics for Business strikes a wonderful balance between clear economic analysis and engaging material throughout, bringing the subject to life better than any economics textbook I have encountered. New features in this edition explain key economic concepts, theories and ideas in understandable and interesting ways, linking these with familiar everyday issues. I thoroughly recommend this book to anyone who wants to better understand the economic world in which we live. – Christopher Dent, Edge Hill University, UK
This book is easy to read and understand, and its chapter structure enables tutors and students to customize teaching and learning to their needs. This is rare in other textbooks. It is also full of useful practical examples and case studies illustrating the application of economics to business. – Essa Bah, University of Birmingham Dubai, UAE
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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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