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Entrepreneurship Theory and Practice

Author(s):
Publisher:

Red Globe Press

Pages: 190
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Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781137589552

28 February 2020

€57.99

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Ebook - 9781137589569

28 February 2020

€49.99

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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of...

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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

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  • Equips students with a detailed understanding of key topics in entrepreneurship, such as entrepreneurial characteristics, start up, entrepreneurial finance, business growth and venture closure
  • Excellent integration of academic rigour and practice, delivered in an engaging style
  • Rich pedagogy including 62 mini cases and in-chapter `academic insights', `Entrepreneurship in Action' practical exercises, assessment tips to develop students' academic writing, many discussion topics, and assessment questions
  • Interesting cases encompass a wide range of industries and sectors in both the developed and developing world, and profile diverse brands such as Air BnB, Dropbox, Uber, Apple, Facebook, Snapchat, Subway, Microsoft, Big Heart, Gameen Bank, the Ice Hotel, Instabug, Fetchr and  Jiayuan
  • Two workbooks at the back of the book practically guide students' start-up planning journey from an idea to a plan
  • Innovative chapter on policies, looking at why governments intervene and effective policy support for new and growing firms
  • Companion website with slides, instructor and student videos, and a test bank.

1. Entrepreneurship in Focus
2. What Makes an Entrepreneur? Traits and Biases
3. Entrepreneurial Characteristics and Contexts
4. From Idea to Start-Up Proposition
5. Start-Up Planning Pathways
6. Start-Up Feasibility Planing I: Using the Business Model Canvas
7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition
8. Start-Up Financial Information
9. Entrepreneurial Finance
10. Entrepreneurial Growth
11. Entrepreneurship Exit
12. Entrepreneurship Policy
Workbook 1: Start-Up Desirability and Feasibility
Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.

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Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK. He has spent over 20  years teaching practical and theoretical entrepreneurship modules at Durham, Warwick and Birmingham, and has been Visiting Professor at Mannheim University and Erasmus University. He is also consulting editor of the International Small Business Journal and has authored numerous journal articles, book chapters and practitioner reports. He is the co-author of Storey and Greene, Small Business and Entrepreneurship. His business...

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Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK. He has spent over 20  years teaching practical and theoretical entrepreneurship modules at Durham, Warwick and Birmingham, and has been Visiting Professor at Mannheim University and Erasmus University. He is also consulting editor of the International Small Business Journal and has authored numerous journal articles, book chapters and practitioner reports. He is the co-author of Storey and Greene, Small Business and Entrepreneurship. His business engagement work has seen him work for the OECD, the European Commission, the Federation of Small Business, some of the major banks in the UK, as well as individual and national governments. This work has sought to practically improve understandings of entrepreneurship for individual businesses, and stakeholders such as the banks and national and international policy makers. His research interests are focused on the start-up, growth and failure of entrepreneurial businesses.


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