This well-loved textbook covers all of the key quantitative methods needed to solve everyday business problems. Presented in a highly accessible and concise manner, Les Oakshott’s clear and friendly writing style...Show More
This well-loved textbook covers all of the key quantitative methods needed to solve everyday business problems. Presented in a highly accessible and concise manner, Les Oakshott’s clear and friendly writing style guides students from basic statistics through to advanced topics, such as hypothesis testing and time series, as well as operational research techniques such as linear programming and inventory management. Step-by-step instructions and accompanying activities will help students to practice and gain confidence in carrying out techniques. The book’s coverage is fully grounded within the real world of business. Real-life case studies open every chapter and numerous examples throughout demonstrate why quantitative techniques are needed for a business to be successful.
An ideal textbook for undergraduate students of business, management and finance, it is also suitable for MBA students and postgraduates.
- Clear and highly accessible writing style that transforms what could be a dry subject to an engaging and interactive experience with a narrative hook that draws on students' curiosity
- A practical, intuitive approach with an emphasis on business application in the real-world
- Use of international case studies to illustrate the relevance of the subject to the business world
- Much praised pedagogical features providing students with an abundance of in-text activities and helpful learning features such as the `quantitative methods in action', `did you know', reflection, key points and assignments sections to be found in each chapter
- Concise and manageable text with excellent structure and organisation of topics with practical examples explaining the theory
- Provides a highly useful maths refresher section to help support students with weaker maths skills
- Illustrated with screenshots of both SPSS and Excel
- Extensive companion website with very good student and lecturer support, thoroughly revised for the new edition
PART I: MATHEMATICAL APPLICATIONS.- 1. Revision Mathematics.- 2. Keeping up with Change: Index Numbers.- PART II: COLLECTING AND INTERPRETING DATA.- 3. Collecting Data: Surveys and Samples.- 4. Finding Patterns in Data: Charts and Tables.- 5. Making Sense of Data: Averages and Measures of Spread.- PART III: PROBABILITY& STATISTICS.- 6. Taking a Chance: Probability.- 7. The Shape of Data: Probability Distributions.- 8. Interpreting with Confidence: Analysis of Sample Data.- 9. Checking Ideas: Testing a Hypothesis.- 10. Cause and Effect: Correlation and Regression.- PART IV: DECISION MAKING TECHNIQUES.- 11. How to make Good Decisions.- 12. Choosing wisely: Investment Appraisal.- 13. Forecasting: Time Series Analysis.- 14. Making the Most of Things: Linear Programming.- 15. Planning Large Projects: Network Analysis.
An excellent introduction to quantitative methods, written in an accessible and comprehensive way to support students' fast and efficient learning ... an absolute essential. – Ioannis Kyriakou, Cass Business School, City University of London, UK
With plenty of applications to real-life business and reflections on methodology, as well as vivid illustrations, this is an excellent introductory textbook to inspire and motivate students. – Mofei Jia, Xi'an Jiaotong-Liverpool University, China.
A compact yet thorough introduction to the quantitative methods relevant to different areas of business ... Completely up to date, the book reflects the latest trends, issues and practices. – Sascha Mölls, University of Marburg, Germany
Provides a no-nonsense way of learning the quantitative techniques necessary for both students and practitioners ... an invaluable resource – Simeon Coleman, Loughborough University, UK
ABOUT THE AUTHOR
- Entrepreneurship and Small Business Paul Burns
- The Theory and Practice of Change Management John Hayes
- Human Resource Management, 6th edition John Bratton, Jeff Gold
- Simulation Stewart Robinson
- People, Management and Organizations Anna Sutton
- Quantitative Methods Louise Swift, Sally Piff
- New Venture Creation Paul Burns
- An Introduction to Information Systems David Whiteley
- Operations Management David Barnes
- Essential Operations Management Alex Hill, Terry Hill
- Business Strategy David Edgar, George Stonehouse
- Management and Organization Stephen Linstead, Liz Fulop, Simon Lilley