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Fashion Management

A Strategic Approach

Author(s):
Publisher:

Red Globe Press

Pages: 356
Downloads:

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Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137508188

30 October 2018

$50.99

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Ebook - 9781137508195

30 October 2018

$47.99

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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry,...

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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management’s engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors’ extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.
This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in Fashion Management and Fashion Marketing. The book will also be an important supplementary resource for courses in Marketing, Retailing and Business Studies, with the fashion industry providing an effective context for students to engage with the application of theory.

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  • Contemporary case studies from a wide variety of fashion business contexts and with international relevance, including examples from Armani, Shanghai Tang, H&M, Marks and Spencer, and Burberry
  • An effective combination of strategic theory and industry practice
  • A visually appealing and engaging page design, accompanied by numerous photographs, figures and tables to aid visual learning
  • A clear pedagogical structure introduced by a `tour of the book' section', with each chapter enhanced by introductions and summaries, learning objectives, questions for challenges and conversations, mini-cases, and key concepts highlighted in the text and explained in the margins
  • A companion website containing extra case study questions, PowerPoint slides and video content
  • Written by a world renowned author team based at the London College of Fashion

1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.

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Fashion Management is a much-needed addition. The book provides a comprehensive introduction to all aspects of the topic with a clear strategic focus. It is written in an accessible and engaging way, yet manages to incorporate a good level of critical analysis, making it suitable for both undergraduate and postgraduate students. The book offers a broad and exciting range of material, making good use of relevant examples and case studies from around the world to illustrate the concepts discussed. It is great to see such an informative and inspiring book about contemporary practice in fashion management. – Barbara Waters, University of Leeds, UK
Fashion is bigger than you think and the new textbook Fashion Management hits all the right notes. This comprehensive text, with its varying contributing authors who are both academics and industry practitioners alike, provides the reader with a global perspective on the fashion industry. Fashion Management transcends borders and can be adapted in any college or university setting regardless of location. The chapters are well-formulated, from the introduction to the references, and packed with relevant information that students can utilize to develop a deeper understanding of the inner workings of the global fashion industry. Suitable as a standalone text for fashion management and product development courses, and as a supplemental text on courses from visual merchandising to supply chain. – Michael Londrigan, LIM College, USA
‘This is a timely, detailed and comprehensive book which is a must-read for anyone interested in the business and management of fashion. Suitable for undergraduate and postgraduate students, it covers the whole spectrum of fashion business and management issues, with diverse industry examples and case studies used to provide useful illustrations and prompt further discussion. Featuring a balance of theoretical concepts and detailed explanations of industry practices and challenges, this book enables the reader to develop an in-depth and critical understanding of today’s fashion industry from multiple perspectives. – Patsy Perry, University of Manchester, UK
As an academic who teaches both undergraduate and postgraduate Fashion Management and Business, I found this book not only insightful but a practical teaching tool. Full of online resources which point you to the companion website as well as contemporary case studies hitting the right mark! Challenges and conversations further explore each chapter and allow one to open discussion and debate around each topic. A real collaboration of fashion minds who have created an in-depth strategic approach to fashion business which will not only support those studying but also those starting out in fashion business. I expect all my students to be reading this! – Katherine Boxall, University for the Creative Arts, UK
A comprehensive and structured guide to fashion management and to the changing factors that are impacting the strategic fashion environment. Cases and mini-cases showcase emerging tools for innovation and new business models. An ideal textbook for degree students to improve their understanding about the new directions of contemporary fashion management and strategy and for potential managers entering the fashion industry. – Cabirio Cautela, Politecnico di Milano, Italy
This book provides an excellent, thorough assessment of management practices in the fashion industry. In particular it will help students contextualise key concepts and to challenge existing approaches in a highly dynamic industry. Fashion Management will prove to be a very valuable addition to teaching and learning on fashion business courses. – Anthony Kent, Nottingham Trent University, UK
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Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion,...

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Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.

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