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Global Innovation Management (2nd Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 416
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137520180

25 November 2016

$70.99

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Ebook - 9781137520197

16 September 2017

$56.99

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This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of...

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This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.

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  • Effective methodology, equipping students with a complete toolbox of theory and how to put it into practice
  • Innovative content, including cutting edge coverage of topics such as robotics, autonomous vehicles, smart devices and artificial intelligence 
  • 'Innovation workouts' presented in each chapter, introducing techniques that can help hone students' innovation skills
  • 141 international examples covering advances in technology
  • Companion website offering a range of supplementary materials for both students and instructor






  • Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world
  • Fully updated and extended case studies on world-leading companies
  • Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance
  • Coverage of new topics such as open innovation and service innovation
  • Expanded coverage of the tools and methods needed to understand financial gain and risk






1. Innovation, Globalization and Commoditization
2. Components of an Innovation
3. Business Models and Strategy
4. Service Innovations
5. Marketing and Logistic Channel Management
6. Entrance Strategies – Choosing your Competitive Arena
7. Protecting Your Innovations
8. Technology Dynamics and Disruptive Innovation
9. Financing and Valuation of Innovations
10. Emerging Platforms for Innovation
11. Understanding and Managing Creative People
12. Communities, Networks and Reputation
13. Society, Government and Innovation.

  • A series of 'student workout' lecture slides, including 'Business Models', 'Complementary Assets', 'Saving a Company from Disruption' and 'Understanding your Market and Channels'
Visit the companion website at https://www.macmillanihe.com/companion/Westland-Global-Innovation-Management-2e or click through from under Further Actions above. 

Lecturer Resources (some are password protected) include:
  • Lecture slides
  • Sample exam and solutions
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J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.

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J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.

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