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22 January 2018

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Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and...

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Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

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  • A strong pedagogical framework, including learning objectives, mini-cases with questions, summary and key points, learning assignments, key words, a glossary, references, further reading, and links to useful websites
  • An extensive companion website including self-assessment questions, PowerPoint presentations, a lecturer manual, and video interviews
  • A perfect balance between theory and the real world of business, including numerous up-to-date examples that illustrate principles and support learning throughout


  • New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy
  • More on e-business and the internet in global business
  • A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
  • Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example




PART I: GLOBAL CONTEXTS
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
PART II: GLOBAL STRATEGIES
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Strategic Alliances
9. Global Mergers and Acquisitions
PART III: MANAGING GLOBALLY
10. Global Marketing
11. Global Operations and Digital Networks
12. Global Innovation
13. Global Financial Management
14. Global Human Resource Management
15. Designing a Global Organization
PART IV: CONCLUSIONS
16. Current and Future Trends in Globalization
17: Global Strategic Management in Action: Haier -The Building of a Global Champion, 1984-2016.


  • The new video interview feature shows business leaders explaining the practical implications and implementation of issues covered in the text
  • Multiple choice self-assessment questions to aid revision
  • A searchable glossary of key terms and acronyms from the book
  • A guide to useful web links and online resources
Visit the companion website at www.macmillanihe.com/lasserre-gsm-4e or click through from under Further Actions above. 

Lecturer Resources (password protected) include:

  • PowerPoint presentations for each chapter
  • Guideline answers to the Mini-case questions for each chapter
  • Suggested answers to the Learning Assignment questions that end each chapter


The thorough coverage of all contemporary topics is to be applauded as is the simple, clear and coherent presentation of frameworks and theories. A valuable guide to the issues of global strategic management. – David Collis, Harvard Business School, USA
A well-written and masterful overview of principles and trends in global strategic management including a look at the economic, political, and social conditions of global development. In addition, the fascinating case studies will inform everyone; from those managers already working in the global business arena, to students who are planning to make it there. – Olaf Plötner, ESMT Berlin, Germany
This impressively informed textbook is a mandatory tour de force for students in the subject, crammed with real international business cases, coupled with a very well-crafted pedagogical focus. It includes recent theoretical approaches on strategy as well as a massively useful coverage of ethics. – Alfonso Avila-Merino, Norwich Business School, UK
An invaluable resource for educators discussing globalization and global strategies. In terms of scope, it covers international business and international management strategies. Many of the frameworks included in the book are comprehensive enough to apply in almost any industry and any situation. The chapters also include a lot of rich and thought-provoking data, and educators will appreciate the discussion of contemporary cases. – Nitin Pangarkar, NUS Business School, Singapore
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 Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.


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 Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.


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