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Health Communication

A Media and Cultural Studies Approach

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Publisher:

Red Globe Press

Pages: 272
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AVAILABLE FORMATS

Paperback - 9780230298323

16 December 2014

$40.99

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Ebook - 9781137478641

02 December 2014

$33.99

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This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health...

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This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.   Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: • How are communities using media to communicate about health and advocate for social change?• What are the challenges and opportunities involved with using the media for health communication?• How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

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Crossdisciplinary appeal:represents the increasing links between the separate academic disciplines of health promotion, public health and health studies and the study of media and culture
International perspectives: two experienced Australian authors present a range of public health issues, from communitylevel problems to cuttingedge global health challenges
Clear practice methodology: presents new theory to inform practice, illustrated through case studies, practical strategies and skillbuilding activities



Introduction
PART I: UNDERSTANDING MEDIA AND CULTURE IN HEALTH COMMUNICATION
1. Media, Culture and Communication in Health Promotion
2. Understanding the Media
3. Culture and Health Communication
4. Working with Media
PART II: COMMUNICATING FOR HEALTH AND SOCIAL CHANGE
5. Social Marketing: Persuasive Communication
6. Participatory Communication for Health: Working with Communities
7. Community Media and Online Communities: Media-making
8. Entertainment Education: Storytelling and Popular Culture
9. Health Activism: Community Action for Change
10. Advocacy for Healthy Public Policy.

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Belinda Lewis (PhD) is a senior lecturer in Health Promotion and Health Communication in the Faculty of Medicine, Nursing and Health Sciences, Monash University, Australia. She has over 20 years' experience teaching health communication and works with a diverse range of public health agencies, local governments, health services, and community groups in Australia, Sri Lanka, Indonesia and South-east Asia.

Jeff Lewis (PhD) is Professorial Research Fellow in the School of Media and Communication, RMIT University, Australia. He is an internationally recognised researcher, author and scholar in media and cultural studies. His books include: Global Media Apocalypse 2013, Crisis in the Global Mediasphere 2011,...

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Belinda Lewis (PhD) is a senior lecturer in Health Promotion and Health Communication in the Faculty of Medicine, Nursing and Health Sciences, Monash University, Australia. She has over 20 years' experience teaching health communication and works with a diverse range of public health agencies, local governments, health services, and community groups in Australia, Sri Lanka, Indonesia and South-east Asia.

Jeff Lewis (PhD) is Professorial Research Fellow in the School of Media and Communication, RMIT University, Australia. He is an internationally recognised researcher, author and scholar in media and cultural studies. His books include: Global Media Apocalypse 2013, Crisis in the Global Mediasphere 2011, Cultural Studies 2008, Language Wars 2005

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