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Innovation Management

Author(s):
Publisher:

Red Globe Press

Pages: 304
Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781352012422

28 June 2021

$61.99

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Hardcover - 9781352012446

28 June 2021

$181.99

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Ebook - 9781352012439

26 July 2021

$49.99

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This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.


It is an...

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This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

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Dedicates consistent attention not just to products, but also to new services, new business models and new markets, providing a contemporary overview

Evidence based and based on scientific research; as such, the book blends practice with theoretical rigour

Comprehensive mapping to innovation management module needs

Authored by an influential Professor of Innovation at a world-renowned business school

Focused and concise length makes it manageable and efficient as a textbook

Cases in each chapter illustrate innovation activities and new business development of large corporations, as well as of start-ups, including those in the Silicon Valley

In-margin page glossary

Exercises and discussion questions

Further reading and references

PART ONE: INTRODUCTION
1: Innovation management and new business development
PART TWO: IDEA GENERATION
2. The front end of innovation
3. Design thinking
PART THREE: INNOVATION STRATEGY
4. Innovation Strategy
5. Portfolio Management
PART FOUR: ORGANIZING INNOVATION
6. Managing Projects
7. Organizing for Innovation
8. Open Innovation
PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS
9. Entrepreneurship
10. Innovation in project-based and multinational firms
PART SIX: CONCLUSION
11. The future of innovation management and new business development
References
Index.
  • Companion site reference bank signposting to useful multimedia links
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Jan van den Ende is a professor of management of technology and innovation at Rotterdam School of Management, Erasmus University (RSM). He is also professor of horticulture innovation and visiting professor at LUISS Universita Guido Carli, Rome, Italy.

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Jan van den Ende is a professor of management of technology and innovation at Rotterdam School of Management, Erasmus University (RSM). He is also professor of horticulture innovation and visiting professor at LUISS Universita Guido Carli, Rome, Italy.

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