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International Business

Challenges in a Changing World

Author(s):
Publisher:

Red Globe Press

Pages: 608
Downloads:

Flyer

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781403945631

15 December 2008

$85.99

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Ebook - 9781137073396

16 September 2017

$79.99

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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current...

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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

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  • Truly international with an outstanding geographical spread of case studies covering global issues facing businesses in the 21st century
  • Extensive and integrated discussion of emerging and transition economies; diversity of social and cultural perspectives making this text cutting edge
  • Strong coverage of SME's and Entrepreneurship reflecting the growing role of these businesses and a diversity of perspectives
  • The critical (point, counterpoint) approach stimulates opportunities for discussion. It will encourage the students to challenge the prevailing assumptions, to read widely and to develop their critical thinking skills
  • A companion website featuring articles from the Journal of International Business Studies (JIBS) along with an introduction, discussion and questions based on the article
  • Further online resources for both students and lecturers, including chapter summaries, multiple choice questions, web-based assignments, PowerPoint slides, a testbank and a lecturer manual

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance.
The book's companion website features an array of resources to support student learning:
  • Chapter summaries
  • Learning objectives
  • Multiple choice questions
  • Synthesis and reflection questions
  • Web-based assignments
  • Weblinks
All of these resources can be found here: https://www.macmillanihe.com/companion/Morrison-International-Business/ , or click 'View companion site' above.

Lecturer resources include:
  • A country data table
  • Lecturer manual
  • PowerPoint lectures slides
  • An extensive testbank of questions accompanying each chapter
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JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

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JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

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