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Key Concepts in e-Commerce

Author(s):
Publisher:

Red Globe Press

Pages: 328
Series:

Key Concepts

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Recommend to library

AVAILABLE FORMATS

Paperback - 9780230516717

15 March 2007

$35.99

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Ebook - 9780230206724

22 March 2007

$29.99

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E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly...

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E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

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Written from a business and marketing point of view, rather than with a technical bias
Offers the most uptodate definitions in a dynamic discipline
Organized alphabetically for ease of use
Entries are fully crossreferenced

Consists of approximately 1200 entries, organized alphabetically.
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ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

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ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

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