XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

Cart

Continue Shopping
All prices are shown including VAT
The submitted promocode is invalid
Discount code already used. It can only be used once.
* Applied promocode: ×

Important information on your ebook order

Key Concepts in Public Relations

Author(s):
Publisher:

Red Globe Press

Pages: 264
Series:

Key Concepts

Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230203297

30 April 2009

€32.69

Free Shipping

In stock

Ebook - 9781137021748

30 April 2009

€25.99

In stock

All prices are shown including VAT

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of...

Show More

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Show Less

Key concepts arranged alphabetically for ease of access and understanding
Cross referencing of key concepts for clarity
Terms and concepts are supported by references to further reading and websites 
Selected concepts and models are illustrated with diagrams to simplify ideas

300-400 concepts and terms, organized alphabetically.
Add a review

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

Show More

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

Show Less

New Publications 

Best Sellers