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Key Concepts in Strategic Management

Author(s):
Publisher:

Red Globe Press

Pages: 304
Series:

Key Concepts

Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781403921352

21 August 2004

$35.99

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In stock

Ebook - 9780230204560

14 March 2017

$28.99

In stock

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Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and...

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Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

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Arranged alphabetically enabling the reader to quickly find the term or entry of immediate interest
All major concepts, terms, theories and theorists are covered and crossreferenced
Complex terminology is made clear with diagrams and illustrations
Comprehensive reference and website suggestions

Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.
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JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

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JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

Show Less

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