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Managerial Economics for Decision Making

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Publisher:

Red Globe Press

Pages: 360
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AVAILABLE FORMATS

Paperback - 9780333961117

13 March 2003

€66.55

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Ebook - 9780230214323

16 September 2017

€54.99

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Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a...

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Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

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Bridges the gap between abstract economic theory and everyday practical issues and problems in business and management
The use of maths is kept to a minimum to increase accessibility
Written in a friendly and engaging style with ample use of examples to help students to apply the theory to the realworld

Business Objectives
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy.

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JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

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JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

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