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Marketing for the Non-Profit Sector

Author(s):
Publisher:

Red Globe Press

Pages: 208
Series:

Professional Master

Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780333525821

18 June 1992

$53.99

Not yet published


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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to...

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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

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What is Marketing?
Marketing in the Non-Profit Sector
The Marketing Plan in a Non-Profit Organisation
Marketing Research
Collecting Marketing Information
The Marketing Audit
The Marketing Mix in Non-Profit
Organisations Products and Services in Non-Profit Organisations
Price in Non-Profit Organisations
Place in Non-Profit Organisations
Promotion in Non-Profit Organisations
The Control of Marketing in Non-Profit Organisations
Index.
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