XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
* Applied promocode: ×

Important information on your ebook order

Mass Communication Research Methods

Author(s):
Publisher:

Red Globe Press

Pages: 360
Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780333617106

20 May 1998

$46.99

Free Shipping

Back in stock soon

Hardcover - 9780333617090

20 May 1998

$113.99

Free Shipping

Back in stock soon

All prices are shown excluding Tax

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research...

Show More

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Show Less

This is the first text to offer a comprehensive overview of research methods for media and communication studies
A genuinely introductory text, accessibly and engagingly written for a student audience

PART 1: INTRODUCTION
Mass Communication Research
Methods Asking the Right Questions
PART 2: THE 'PRODUCTION' DIMENSION
Researching Media Professionals and the Production Domain Policy and Archival Research
PART 3: MEDIA CONTENT
Content Analysis
Approaches Genre and Narrative Analysis
Analysing Visuals: Still and Moving Images
PART 4: AUDIENCES
Media Audiences: Survey Research
Media Audiences: Group Interviewing
PART 5: HANDLING DATA
Computer-Assisted Handling and Analysis of Data
Appendix: Sources, Resources, Archives and Access
References
Index.

Add a review

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

Show More

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

Show Less

New Publications 

Best Sellers