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Important information on your ebook order

Mastering the Business Environment

Author(s):
Publisher:

Red Globe Press

Pages: 284
Series:

Master Series (Business)

Downloads:

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Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780333929377

28 February 2001

$38.99

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Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal,...

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Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

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Provides an insight into the key external analyses that organisations need to undertake
Takes the reader through the ten essential factors that make up the set of external influences on an organisation
Uses examples from real organisations to demonstrate theory
An invaluable aid to both business students and all those involved in decisionmaking within organisations

Glossary
Preface
Introduction
Internal and External Analysis
Social Analysis
Political Analysis
Economic Analysis
Cultural Analysis
Technological Analysis
Aesthetic Analysis
Customer Analysis
Legal Analysis
Environmental Analysis
Sectoral Analysis
Future Trends and Cases
Bibliography
Useful Web Pages
Index.

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ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Show More

ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Show Less

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