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Media Economics

Author(s):
Publisher:

Red Globe Press

Pages: 192
Series:

Key Concerns in Media Studies

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AVAILABLE FORMATS

Paperback - 9780230293229

01 May 2015

£23.99

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Ebook - 9781137516077

01 May 2015

£23.99

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This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political...

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This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two ‘heterodox’ approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.

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  • Provides a succinct overview of the main strands of media economics
  • Draws on a rich and up-to-date literature within the field of media and communication studies
  • Discusses the critical political economy approach to media
  • Outlines the core features of institutional and evolutionary economics
  • Includes two detailed case studies that bring together insights from the different fields of economics discussed in the book
  • Illustrates the centrality of economics to the global media ecology and the utility of considering diverse approaches in economics
  • Applies new approaches to vital topics such as piracy and the nature of media markets, media contracts, broadcast media property, global media policy, and media innovation

1. Media Economics: The Mainstream Approach
2. Critical Political Economy of the Media
3. Institutional Economics
4. Evolutionary Economics
5. Case Studies and Conclusions.

“This book is designed to be an undergraduate or postgraduate text in media and communications studies. Its accessibility means that it should have a broader appeal as a text in areas such as business studies and policy studies. … the insights and case studies provide helpful argumentation for rapidly changing business models.” (Rob Nicholls, Telecommunications Policy, Vol. 40, 2017)
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Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

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Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

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