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Media, Institutions and Audiences

Key Concepts in Media Studies

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Publisher:

Red Globe Press

Pages: 235
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Recommend to library

AVAILABLE FORMATS

Paperback - 9780333658703

07 May 2002

€38.51

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Hardcover - 9780333658697

07 May 2002

€101.64

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Ebook - 9781403990464

14 March 2017

€35.69

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Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of...

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Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

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Brisk, down-to-earth and accessible overview of an essential area of media studies
Lively presentation, well broken up into bite-sized chunks, and peppered with pertinent examples, questions, etc.

The Media Business
Regulation and Censorship
Media Texts as Commodities
Marketing and Public Relations
The Independent and the Alternative
Approaches to Audiences
Defining and Persuading Audiences
Audiences as Citizens
Bibliography.

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After graduating in film and literature from Warwick University, NICK LACEY worked in a variety of media institutions including Times Newspapers, EMAP and Yorkshire Television. He has been teaching media studies since 1991 and is currently Head of Media Studies at Benton Park School in West Yorkshire.

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After graduating in film and literature from Warwick University, NICK LACEY worked in a variety of media institutions including Times Newspapers, EMAP and Yorkshire Television. He has been teaching media studies since 1991 and is currently Head of Media Studies at Benton Park School in West Yorkshire.

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