XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
Discount code already used. It can only be used once.
* Applied promocode: ×

Important information on your ebook order

Media Psychology

Author(s):
Publisher:

Red Globe Press

Pages: 296
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230279209

15 December 2011

$53.99

Free Shipping

In stock

Ebook - 9780230357204

07 November 2011

$43.99

In stock

All prices are shown excluding Tax

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and...

Show More

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Show Less

Covers the essential, core topics as well as developing subject areas in media psychology, providing a broad introduction for new students
Coverage is specifically aimed at introductory undergraduate level and doesn't assume specialist knowledge
Each chapter focuses on one particular study or campaign indepth, ideal for students who want to push themselves further
Features contributions from a range of leading academics  

Introduction; G.Brewer and S.Robinson
PART I: PERSUASION AND INFLUENCE
Media Violence; G.Brewer
Health Communication; P.Eckler and E.O'Gara
Body Image and Eating Behaviour; B.Gunter and J.Smith
Advertising; G.Brewer
PART II: INTERACTION WITH THE MEDIA
Internet and Interaction; J.Cabiria
Computer and Video Games; J.Bryce and L.K.Kaye
Celebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheon
PART III: REPRESENTATION
Portrayal of Crime; L.Heath
Race and Ethnic Stereotyping; E.Behm-Morawitz and D.Ta
Gender Stereotyping; N.Signorielli
Politics; G.G.Holyk
Research Methodology; S.Robinson.

Add a review

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Show More

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Show Less

New Publications 

Best Sellers