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Practical Strategies for Technical Communication (3rd Edition)

Author(s):
Publisher:

Bedford

Pages: 560
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Flyer

Further Information Find out more about LaunchPad

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Paperback - 9781319248215

24 January 2019

€47.46

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Ebook - 9781319248222

23 April 2019

€38.99

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Pack - 9781949374384

30 July 2019

€52.74

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Access Card - 9781319252519

26 April 2019

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In today’s constantly changing workplace, it’s important to keep up with strategies for successful communication, whether it happens through email, websites, presentations, social media, or cover letters. Practical...

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In today’s constantly changing workplace, it’s important to keep up with strategies for successful communication, whether it happens through email, websites, presentations, social media, or cover letters. Practical Strategies for Technical Communication helps get students up to speed with a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. In the third edition, noted scholar and teacher Stuart A. Selber joins the author team.  Ideal for students taking Technical Communication, Professional Writing or Professional Communication courses, as well as Writing for Engineers, or Business Writing/Communication courses.Practical Strategies for Technical Communication is available with LaunchPad. LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. See ‘Instructor Resources’ and ‘Student Resources’ for further information.

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  • Coverage of all the major technical applications helps students learn to write and design letters, e-mail, resumes, proposals, reports, descriptions, instructions, presentations, and more. Annotated examples offer plenty of opportunities for analysis, and exercises help students practice new skills
  • Choices and Strategies charts help students think rhetorically. These charts, guide students in making decisions such as how to respond to readers' attitudes, how to choose appropriate graphics, and how to choose the best media or technology tools to achieve their purpose.
  • Integrated coverage of social media and new technologies gives students the most up-to-date advice in the context of specific tasks and documents
  • Practical help with the process of writing technical documents
  • A full chapter on ethics as well as Ethics Notes throughout the book remind students to focus on the ethical considerations and implications of their writing.





  • Revamped Tech Tips take a rhetorical approach to using technology,   giving students practical advice about how and why to use widely available digital tools for common writing tasks, such as reviewing edits, formatting documents, and creating charts.

  • New discussion of usability testing in Chapter 14 addresses the process of planning and implementing usability testing particularly as it relates to drafting instructions and manuals, including an all-new guidelines box.

  • New coverage of nontraditional resumes. Practical Strategies still walks students through all the essentials of creating a traditional cover letter, resume, and other job application materials; now this coverage is joined by new material illustrating alternate resume formats, including infographics and video resumes, along with realistic tips about when and whether to consider these options.

Part 1 Working in the Technical-Communication Environment.- 1 Introduction to Technical Communication
2 Understanding Ethical and Legal Obligations.- 3 Writing Collaboratively.- Part 2 Planning and Drafting the Document
4 Analyzing Your Audience and Purpose
5 Researching Your Subject.- 6 Writing for Your Readers.- Part 3 Designing User-Friendly Documents and Websites.- 7 Designing Print and Online Documents.- 8 Creating Graphics.- Part 4 Learning Important Applications.- 9 Writing Correspondence.- 10 Writing Job-Application Materials.- 11 Writing Proposals.- 12 Writing Informational Reports.- 13 Writing Recommendation Reports.- 14 Writing Definitions, Descriptions, and Instructions.- 15 Making Oral Presentations.- APPENDIX Reference Handbook.- A Documenting Your Sources.- B Editing and Proofreading Your Documents.- References.- Index.

Practical Strategies for Technical Communication is available with LaunchPad. Within LaunchPad, you’ll have access to an interactive ebook (available on and offline) along with diagnostics, quizzes and assignments to help you achieve success in your course.

Purchase your LaunchPad access card, or LaunchPad access card and book pack above.
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Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.


Stuart A. Selber is Associate Professor of English at Penn State and Director of The Penn State Digital English Studio. He is a past president and Fellow of the Association of Teachers of Technical Writing, a past president of the Council for Programs in Technical and Scientific Communication, and a past chair of the CCCC Committee on Technical Communication. Selber is the author of Multiliteracies for a...

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Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.


Stuart A. Selber is Associate Professor of English at Penn State and Director of The Penn State Digital English Studio. He is a past president and Fellow of the Association of Teachers of Technical Writing, a past president of the Council for Programs in Technical and Scientific Communication, and a past chair of the CCCC Committee on Technical Communication. Selber is the author of Multiliteracies for a Digital Age, co-editor of Central Works in Technical Communication and Solving Problems in Technical Communication, and editor of Rhetorics and Technologies: New Directions in Writing and Communication and Computers and Technical Communication: Pedagogical and Programmatic Perspectives. He has received several national awards for outstanding research publications.


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