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Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

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Professional Writing (4th Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 508
Series:

Macmillan Study Skills

Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781352007992

06 November 2019

€30.51

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Ebook - 9781352008043

06 November 2019

€29.99

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Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and...

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Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.

This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.

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  • Takes a direct, concise and student-oriented approach to professional writing, with useful activities and relevant examples throughout: ideal for a one semester course
  • Blends theory with practice: an eclectic theoretical foundation informed by genre theory, rhetoric, discourse and narrative theory backed up by information on contemporary business practice in corporate and entrepreneurial fields
  • Covers conceptual as well as structural aspects of writing and document design, thereby providing students with a firm understanding of the whole writing process
  • Provides guidelines on writing for both print and digital media, with updated content on blogs, social media and virtual teams, to reflect the changing world of workplace communications
  • Features a companion website with additional activities to build students' expertise and increase their confidence as a professional communicator

  • Fully revised throughout with coverage of a wider variety of journalistic writing
  • New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
  • Includes more analysed examples of business documents
Dedication
Acknowledgements
Preface
1. The Writing Process
2. Writing Style
3. Short Business Documents
4. Research Methods
5. Journalism
6. Public Relations Writing
7. Reports and Proposals
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix: Job Applications
Index.
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Sky Marsen is Senior Lecturer in Communication and Teaching Program Director at Flinders University, Australia. She specialises in professional communication and text analysis, and has lectured in these internationally, including at California Institute of Technology, USA, and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients. She is also the author of Communication Studies.


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Sky Marsen is Senior Lecturer in Communication and Teaching Program Director at Flinders University, Australia. She specialises in professional communication and text analysis, and has lectured in these internationally, including at California Institute of Technology, USA, and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients. She is also the author of Communication Studies.


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