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The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and...
The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book’s clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills. Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses.
Includes an optional introduction to mathematics from GCSE onwards to allow for revision and gap-filling, and so means the book can be used for a range of mathematical abilities and backgrounds
User-friendly and engaging non-technical writing style avoids excessive theory and jargon
Companion website offers market-leading depth of resources (testbank, PowerPoint slides, and assessment guide for lecturers; Students get self-test practice questions, data sets, and extra exercises
An abundance of examples, exercises and practice activities
Popular business modelling section for applying decision-making skills
Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces
Extensive revamp of two Statistics chapters based on student and lecturer feedback
Crucial updated practical guides to using Excel and SPSS
Integrated companion website resources helps relate theory to real world examples
PART I: ESSENTIAL MATHS 1. Numbers and Symbols 2. Simplifying Expressions 3. Solving Problems 4. Modelling Using Straight Lines PART II: MORE MATHS 5. Some Special Equations 6. Modelling Using Curves 7. Rates of Change PART III: DESCRIBING DATA 8. Pictures of Data 9. Summarising Data PART IV: PROBABILITY 10. Measuring Uncertainty 11. Numerical Outcomes 12. Continuous Numerical Outcomes 13. Some More Probability Distributions PART V: STATISTICS 14. Estimation 15. Testing Hypotheses 16. Correlation and Regression 17. Comparing Two Populations 18. Nonparametric methods 19. Categorical Data 20. Forecasting 21. Statistics in Practice PART VI: BUSINESS MODELLING 22. Linear Programming Models 23. Planning Projects 24. Models for Inventory Control 25. Time and Money 26. Decision Making 27. Simulating Reality 28. Controlling Quality PART VII: STATISTICAL TABLES 29. Cumulative Binomial Probabilities 30. Cumulative Standard Normal Probabilities 31. Percentage Points of the Standard Normal Distribution 32. Random Digits 33. Percentage Points of the t Distribution 34. Percentage Points of the x2 Distribution.
The book's companion website features an array of resources to support student learning:
Microsoft?Excel Data sets which provide real-world data on which many questions in the book are based
Multiple choice questions to aid revision
'Moving on...to the real world' extension material
Provides a clear and very accessible introduction to modern quantitative methods. Beautifully produced and superbly resourced, it will appeal to business students of every mathematical persuasion. – Dr James Freeman, Manchester Business School, UK
Written in an accessible manner with plenty of examples for practice, Swift and Piff is particularly suited to a first year course in quantitative methods in business/management where the maths/statistics ability of students is mixed. – Dr Maxwell Chipulu, Southampton Management School, UK
A highly recommended book that clearly explains the essential quantitative methods used in business and finance. The abundance of examples, exercises and work cards will help students build confidence through practice. – Lieven De Moor, Vrije Universiteit Brussel, Belgium
Louise Swift taught Quantitative Methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician.
Sally Piff is the Quantitative Methods tutor in the School of Management, University of East Anglia, UK.
Louise Swift taught Quantitative Methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician.
Sally Piff is the Quantitative Methods tutor in the School of Management, University of East Anglia, UK.
