This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
- Unique 4-Ds model for a definitive 'how-to' planning guide for research projects
- Examples from successful companies showing how they conduct and apply their research in the real world
- Companion website offering a range of lecturer and student resources, including problem-based questions with answers, PowerPoint slides and notes, web links, and tools to help students when designing and writing up their projects
- Updated strong pedagogical features, such as activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
- Unique final chapter enabling students to reflect on what they have learnt
- Even more cases and examples to highlight real-life examples of student research that helps bring the process to life
- Increased coverage of the internet and online research
- Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
- New dedicated chapter on research ethics and avoiding plagiarism
PART I: DEFINING YOUR RESEARCH.- 1. What is Business and Management Research? An Introduction to the Research Process
2. What Should I Study? Generating and Clarifying Ideas for your Research Project
3. How Do I Find Information? Using Knowledge Resources
PART II: DESIGNING YOUR RESEARCH.- 4. What is my Research Approach? From Research Philosophy to Research Design
5. How Do I Do Quantitative Research?
6. How Do I Do Qualitative Research?
7. How Do I Do Case Study Research?
8. How Do I Make Sure My Research is Ethical?
PART III: DOING YOUR RESEARCH.- 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research
10. Analysing Quantitative Data: Using Simple Statistics
11. Advanced Quantitative Analysis: Multivariate Analysis
12. Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH.- 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
14. Describing Your Research: Writing Up Your Project Report
15. Closing the Loop: Reflecting On and Learning From Your Research.
- A comprehensive glossary
- 7 videos by the authors, discussing key topics from the book
- PowerPoint lecture slides
ABOUT THE AUTHOR
- Crime and Power Pamela Davies, Tanya Wyatt
- Being Sociological Steve Matthewman, Bruce Curtis, David Mayeda
- Work and Organizational Behaviour John Bratton
- Understanding Developmental Psychology Stephanie Thornton, Teodora Gliga
- Critical Realism Hubert Buch-Hansen, Peter Nielsen
- The Reflective Journal Barbara Bassot
- Peer Support in Mental Health Emma Watson, Sara Meddings
- The Critically Reflective Practitioner Sue Thompson, Neil Thompson
- Ethics and Values in Social Work Sarah Banks
- Anti-Discriminatory Practice Neil Thompson
- Doing a Successful Research Project Martin Davies, Nathan Hughes
- Social Work Theories in Context Karen Healy
- Philosophy of Social Science Ted Benton, Ian Craib
- Working with Substance Users George Allan
- Practising Social Work Sociologically Priscilla Dunk-West, Fiona Verity
- Sociology as Applied to Health and Medicine Graham Scambler
- Promoting Equality Neil Thompson
- Youth Work Practice Tony Jeffs, Mark K. Smith