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The Global Business Environment (5th Edition)

Towards Sustainability?

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Publisher:

Red Globe Press

Pages: 486
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AVAILABLE FORMATS

Paperback - 9781352008975

28 February 2020

NZ$134.95

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Unavailable to ship due to COVID-19.


Ebook - 9781352008982

19 February 2020

NZ$108.95

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This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary...

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This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice. Truly international in scope, the book allows students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. This new edition is thoroughly up-to-date, covering the profound global changes that are impacting upon how we do business, such as the rethinking of populism, the worsening of climate change effects and the rise of nationalist populism. With a new enhanced focus on the sustainability issues that challenge businesses today, applicability to real-world business practice remains the book’s core principle. Janet Morrison’s characteristically clear and authoritative writing style, combined with an unrivalled range of learning features, ensures that this book offers all of the essential tools to support skills development, critical thinking and academic insight.

Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, this book is also suitable for International Business modules that offer an introduction to the issues of global economics in the context of other political, social and cultural environments. 

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  • Provides an integrative and inclusive account of the global business environment
  • Rich and varied pedagogy designed to support student comprehension, retention and engagement
  • Thought-provoking features and analytical commentary to encourage employability-enhancing critical thinking skills
  • Excellent international coverage, with case studies and examples profiling organisations from across the globe such as Apple, Volkswagen, Sackler, BHP Billiton, SoftBank, and Huawei
  • Strong application to business with examples highlighting the reality of doing business in a global context
  • A contemporary emphasis on business sustainability
  • Fully updated, with coverage of key contemporary issues such as Brexit, the 2019 UK election, Trump, the rise of populism, human rights in the workplace and the rise of corporate power in the technology and media sectors
  • 'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people


  • An increased focus on sustainability, covering climate change, individual and societal wellbeing, good governance and financial stability
  • New pedagogical features, including mini-case studies, 'Shining a Light on Business Decisions', insight boxes, video links and marginal definitions
  • New case studies, including more on emerging economies
  • Up-to-date coverage of how business reacts to key contemporary issues and controversies, such as the opioid epidemic, the plastic crisis and new appointments to the US supreme court

Introduction
PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT
1. The business enterprise in focus
2. Globalization and the business environment
PART 2: DIMENSIONS OF THE BUSINESS ENVIRONMENT
3. Culture and societies
4. The global political environment
5. The political environment: politics and business intertwined
6. The legal environment
PART 3: DRIVERS OF INTERNATIONAL BUSINESS
7. Trade and globalization
8. Global financial markets
9. Technology and innovation
PART 4: GLOBAL CHALLENGES AND SUSTAINABILITY
10. Ecology and climate change
11. Ethics and social responsibility
12. Sustainable business: the prospects.


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Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.


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Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.


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