This concise text provides an exciting and inspiring guide to help a growing number of students understand the challenges of starting and running a business and how these can be overcome. Revolving around the success stories of twelve young entrepreneurs, its focus on best practice will motivate students and help them to develop entrepreneurial skills. Taking a strong practical focus, The Millennial Millionaire examines the key issues affecting young entrepreneurs, in terms of government policy, university education and funding, and offers direction on the key attributes required for entrepreneurial success. This compelling text will provide students with insight into the opportunities – and obstacles – to be found in launching a new business.
Written by an experienced instructor, this will be an ideal text for students taking courses in entrepreneurship and new venture creation. It will also be indispensable for anyone interested in launching a new business.
- Engaging case studies on twelve exceptional young entrepreneurs from a wide spectrum of backgrounds and their success stories
- How-to sections on mindset and personality, spotting opportunities, accessing finance, networking, entrepreneurial teams, and more
- Forewords by Chair of the Bright Ideas Trust and television personality, Margaret Mountford, and co-founder of Cobra Beer, Lord Karan Bilmoria
- Rich practical content balanced with some theoretical underpinning
- Highly accessible and practical format paired with a lively writing style
- Companion website offering video interviews with nine of the young entrepreneurs profiled in the book
Chapter 1: Young Entrepreneurs – why do we need them?
Chapter 2: Fast Fortunes global examples of early success
Chapter 3: Entrepreneurial Mindset and Personality: What do you need to succeed?
Chapter 4: Creating opportunities and spotting them
Chapter 5: Universities: What works best?
Chapter 6: Graduate Business: Some Great ideas
Chapter 7: Support for young entrepreneurs Accelerators
Chapter 8. Where's the money?
Chapter 9: Social Media and Technology
Chapter 10: High-Tech Entrepreneurs
Chapter 11: Entrepreneurial Teams
Chapter 12: Job Creation
ABOUT THE AUTHOR
- Entrepreneurship and Small Business Paul Burns
- The Theory and Practice of Change Management John Hayes
- Human Resource Management, 6th edition John Bratton, Jeff Gold
- Simulation Stewart Robinson
- People, Management and Organizations Anna Sutton
- Quantitative Methods Louise Swift, Sally Piff
- New Venture Creation Paul Burns
- An Introduction to Information Systems David Whiteley
- Operations Management David Barnes
- Essential Operations Management Alex Hill, Terry Hill
- Business Strategy David Edgar, George Stonehouse
- Management and Organization Stephen Linstead, Liz Fulop, Simon Lilley