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Macmillan Higher Education


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Digitizing Government

Understanding and Implementing
New Digital Business Models

The latest title in the Business in the Digital Economy series, Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement. This easy-to-read book is organized into "why", "what", and "how" sections and examines the major elements of digital transformation, with clear steps for improved execution of digital strategies. It features case studies from the private and public sectors, and a detailed chronology of digital change efforts across the UK government sector, and relates that to government efforts in the USA and around the world. It provides a practical and unique set of insights into business in the digital economy.

Take a sneak peek at this free sample chapter, or find out more in the episode of Digital Leaders below, with BBC Click's Kate Russell speaking with the authors. Order your copy and receive a 30% discount when you enter the promo code PM15THIRTY at checkout. Offer ends March 31st.