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Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

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Entrepreneurship and Small Business, 4e

Start-up, Growth and Maturity

Paul Burns

In this holistic and practical introduction to Entrepreneurship & Small Business, Paul Burns takes a life-cycle view of a business, arming students with a comprehensive understanding of the many stages and forms of entrepreneurship.

Using updated case studies and rich multimedia resources the book unpicks exactly what makes an entrepreneur, what motivates them, how they manage and lead, and how their characteristics help shape the businesses they run.
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