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Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

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Focus on Marketing

Scroll down to see some of the highlights from our marketing titles. Click here to see our full range of marketing textbooks.


Marketing in the Creative Industries is based around the concept of customer value, and will provide your student with the appropropriate analytical and decisional tools.

Entrepreneurial Marketing examines how the principle of entrepreneurship can be applied by any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process.

Marketing is a great primer that offers students a concise introduction to marketing covering the basics in a clear and engaging manner.

Marketing Strategy and Management uses the traditional, functional approach to marketing to encourage students to apply theoretical principles and frameworks to real-world situations.

Fashion Merchandising provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain.

Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals.

MBA Marketing is written and designed specifically for the needs of MBA students and covers all of the core topics in marketing.

Principles of Marketing explores marketing processes from the value perspective and looks at the impact that new technologies have had on the marketing environment.