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Macmillan Higher Education


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Economics For Business

Chris Mulhearn and Howard Vane

Mulhearn and Vane’s Economics for Business covers all the economics you need to know to get to grips with the world of business, drawing on examples from everyday life to explain key concepts and theory. Clear and insightful, it encourages critical thinking while it entertains with humorous references, satirical cartoons and thought-provoking questions.

This thoroughly updated new edition offers:-
• A wider range of international examples and case studies
• New material on austerity, Marx, Schumpeter and Keynes’ views on capitalism and their relevance for economics today
• Think points – questions to encourage critical thinking
• Business Case Studies – examples of economics in practice in companies such as Pfizer and Tesco
• Economics at Work – video interviews with business managers talking about the relevance of economics to the real world of work
• Everyday Economics - photos illustrating economic principles behind familiar objects and occurrences, such as duvet days, Christmas lights and canned tomatoes”

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The best introduction to economics I have ever read. - Linda Walsh, Liverpool John Moores University, UK
Packed with up-to-date case studies that any business student would find fascinating, this is a great introductory economics textbook and will provide all of the analytical tools necessary both for future study and in the workplace. - Chris Jones, Aston University, UK
I highly recommend Economics for Business by Mulhearn and Vane, which will be a very useful alternative to other available textbooks. - Katarzyna Zukowska-Gagelmann, Baden-Wuerttemberg Cooperative State University, Germany