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Neuroscience for Leadership: Harnessing the Brain Gain Advantage - WIRED Discount

Neuroscience for Leadership
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Tara Swart, Kitty Chisholm, Paul Brown
Jan 2015 | Hardback | 9781137466853
278 pages

£16.09 rrp £22.99

Palgrave Macmillan is delighted to to offer WIRED readers a 30% discount on our new book Neuroscience for Leadership. Order your copy now at the special price of just £16.09 (rrp £22.99) by entering reference code NEUROWIRED30 at the check out. This code also entitles you to 30% discount on all Palgrave Professional Business books.

Instructions: Click the 'Buy this Book' button below, then 'Add to Basket'. Once you have done this, simply click on the 'Basket' link at the top of the page, where you will be able to enter the above code to receive your discount. If you have any issues, please contact orders@palgrave.com.


Unlock leadership potential with neuroscience

Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others, allowing them and their organizations to continue discovering their potential. This book provides leaders and managers with a guide to practical, effective actions, based on neuroscience, explained in an accessible way.

It focuses on the competencies and capabilities that leaders and managers need to think creatively, make good decisions, improve their performance and resilience, deal with complexity, incentivize, and innovate, rather than focusing on brain regions or even functional pathways within the brain. This book comes from three authors who combine knowledge and experience in applied neuroscience, psychiatry, organizational psychology, learning and leadership coaching at a world class level.

In absolute contrast with the typically lightweight fare found in books on leadership, Neuroscience for Leadership really educates, informs and gives actionable advice. It’s not tediously academic nor riddled with airport bookstore clichés. Food for the mind. Highly recommended.
- Raymond van Niekerk, CMO: Investec


1. There is Chemistry and then there is Chemistry
2. Brains, Bodies and Businesses: A Systems Approach
3. The New Model Leader
4. Testosterone, Risk and Entrepreneurship
5. Why is the Soft Stuff so Hard?
6. The Challenge of Decisions
7. Changing Yourself – Changing Others
8. Elite Performance, Brain Agility and Engagement
9. Stress, Resilience and Confidence
10. Creating the Spark, Lighting the Fire
11. Difference, Diversity and Gender
12. Whole Person, Vibrant Organization

About the Authors

Tara Swart is Senior Lecturer at MIT and the only leadership coach with a PhD in neuroscience and a successful career as medical doctor behind her. Swart is at the forefront of the application of neuroscience to business, and a published author, including over 20 articles in journals of neuroscience and coaching. She speaks globally on the brain in business at international conferences, blue chip corporations and at top business schools including Oxford, Stanford and MIT.

Kitty Chisholm is a professional coach specializing in leadership development and strategic change. She is a founder director of Boardwalk, formed in 2011 to support women in achieving their full leadership potential. Kitty has been involved with pioneering work in organizational learning, including the first major application of AI in training, the creation of the Knowledge Media Institute and the Reliance Academy. She is a Fellow of Brunel University, the RSA, and the Knowledge Media Institute.

Paul Brown is Faculty Professor - Organizational Neuroscience, Monarch Business School Switzerland; an executive coach; Global Ambassador, Applied Neuroscience for the Association for Coaching; and was Chairman of the Association for Professional and Executive Coaching and Supervision (APECS). He has previously been Visiting Professor in Organizational Neuroscience at London South Bank University and in Individual and Organizational Psychology, Nottingham Law School.