XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education


Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
Discount code already used. It can only be used once.
* Applied promocode: ×

Important information on your ebook order

Important information on your access card order

Marketing, Branding and Advertising Books for Professionals

Essential reading for professionals, our marketing books explore the most innovative concepts with an international scope, covering issues from consumer behaviour to brand building and digital marketing.

Stay informed