Promoting Your Book
Here at Macmillan International Higher Education we have a dedicated team of sales and marketing professionals who will be working to promote your new book to the right audience. We use a range of digital and print channels and work very closely with our global field Sales Team to generate sales opportunities and make sure your book is adopted on suitable courses.
Find out more about how your book will be promoted and get involved by browsing the following resources:
An Author's Guide to Marketing >
This guide:
- Outlines the key activities we will undertake to promote your book
- Explains our strategy and our key channels and methods
- Offers tips and suggestions about what you can do to help promote your book
- Will help you to understand the marketing journey of your book from conception to publication and beyond
Suggest lecturers to receive sample copies of your book >
Suggest publications to review your book >
Please complete this form to provide names and contact details for the publications or websites you think most likely to review your book (suggestions for specialist journals, newsletters, websites or blogs are the most useful). Note that we may not send out review copies to all the publications you suggest. In particular, we restrict the number of publicity copies sent to national newspapers.
Reviews of your book are always a good promotion tool. Please do share them with your editor, as we don’t always get to hear of these. We can often use positive reviews in our marketing campaigns. Also if you receive a positive response to your book from peers and students, you might want to encourage them to post these on Amazon.
We would love for you to be part of our blog! We host interesting articles written by authors on the fascinating topics covered in the textbooks we publish, as well as insights into higher education teaching around the world. Would you be interested in writing an article? If so, please contact your editor who will be happy to share more information.
In this section you can find some quick answers to the questions that authors most frequently ask and a guide to the sales and marketing of your book. If you're unsure of anything please contact your editor.
Frequently asked questions:
A journal would like to review my book. What do I do next?
Some of the information about me on the website is incorrect. How can I fix it?
Can I re-use or republish content from my book?
How can I report suspected piracy or unauthorised use of my work?
My book has potential for translation. What do I do next?
Download our Authors Guide to Marketing
