Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for aspiring middle-to-senior managers working for start-ups, through to multinational corporations, Palgrave Pocket Consultants cover a range of key topics in modern business, from marketing and branding to strategy and innovation.
Palgrave Macmillan and Advertising Age have teamed up to provide marketing and advertising professionals with the most up-to-date resources for their businesses, from the most talented and creative minds in the field. Covering topics that range from crafting creative pitches to copywriting to integrating new technological tools into your marketing efforts, Palgrave's AdAge books are indispensable guides to mastering the art of marketing.
INSEAD and Palgrave Macmillan Publishers have launched a new series of management books under the imprint INSEAD Business Press. Our ambition is to provide corporate leaders, thoughtful business executives, professionals in consulting firms, and students and management scholars with thought provoking books that combine conceptual rigour with practical and actionable relevance to companies and organizations
IE Business Publishing and Palgrave Macmillan have launched a collection of high-quality books in the areas of Business and Management, Economics and Finance. This important series is characterized by innovative ideas and theories, entrepreneurial perspectives, academic rigor and practical approaches which will make these books invaluable to the business professional, scholar and student alike.
The aftermath of the 'dotcom bubble' saw a general waning of interest in information technology amongst executives and management students alike. Paradoxically, this decline in interest in IT as a strategic enabler has occurred in parallel with the growth in some of the most widely discussed businesses in the world. This series presents a range of accessible titles that covers the focal areas of the business/technology interface.